This past weekend, How Did Our Dreams End Up Like This, produced by the creators of You Are So Lucky and MATTE Projects, brought together over five -thousand people at the once abandoned three-acre section of Governors Island. The first ever late-night immersive experience on the Island was sold out and unveiled only days before.
The night-performance festival, attended by musician Lily Allen, director Darren Aronofsky, Sports Illustrated models Nina Agdal and Brooks Nader, and model Samirah Raheem, strung together a narrative exploring the light and the dark, the spirit and the animal, and the high and the low. The experience transformed the previously inaccessible massive, historic building on the Island into a multi-sensory adventure. Hidden dance floors, over 125 performers, and numerous installations featuring musicians and DJs from around the world were staged throughout the experience.
ABOUT YOU ARE SO LUCKY
Our experiences start with a story, build through the journey, deepen within spaces that are rare and raw, and culminate in moments of awe. This is about evolving what nightlife can be by blurring the line between performer and audience, between ritual and performance, between celebration and high-art. More at: youaresolucky.com
MATTE Projects is a creative agency and entertainment company building brands through design, culture, and content. Our collaborators include our favorite organizations, artists, and like-spirited individuals. More at: matteprojects.com